Back in the days when they were pretty good, I bought some DVDs from DVDexpress.com
Today I got an email from DVD.com claiming: “We have acquired DVD Express and will be continuing where the company has left off.”
Further: “DVD.com also knew that with the drastic changes in online retail, DVD Express had difficulties meeting the expectation and needs of its customers.”
And to finish: “With our new management and site we thought it would be a perfect time to say hello as the only true online DVD provider.”
So, who are DVD.com?
Well, from what I can discover, DVD.com always has been DVDexpress!
The Wayback Machine’s earliest snapshot is from Feb ’98, but is a surreal “Favorite Brands” site for JET-PUFFED;® Marshmallows!
Their November 1998 site is the DVDexpress site. It’s branded as such, and is how I remember DVD express. I assume it was simply a server alias.
By October 1999 it has been developed into its own distinct information site – but still with the DVDexpress logo at the top, and credited at the bottom as “A DVD EXPRESS information source”.
By March 2000 DVDexpress has rebranded itself simply as Express.com, and DVD.com follows suit uses the new Express.com logo. But it’s still obviously the same company.
In March/April 2001 the DVD.com information site seems to have disappeared, and merely redirected people to the Express.com home page.
By May 2001 it was a server alias again, showing the Express.com site, as it continued to be until earlier this year, when Express.com and all its various domains shut down.
So what’s going on?
It seems to me that DVDexpress, which struggled over the last few year years, and seemingly collapsed in January, has decided to try to relaunch itself. It probably has indeed got new management. And quite possibly new investors. But instead of being honest about what’s going on, it’s tried to disguise it as a take-over by DVD.com, who are obviously meant to sound like a bigger, stronger, player.
Not a very promising restart in my books…