• Search for:

•  

  June 2003

  S	M	T	W	T	F	S
  « May				Jul »
  1	2	3	4	5	6	7
  8	9	10	11	12	13	14
  15	16	17	18	19	20	21
  22	23	24	25	26	27	28
  29	30

I’ve never actually seen the source for an entire web-application written in Lisp before, so the source for Eduardo Muñoz’s blogging software was a nice find [via lemonodor]

From China to Cuba to Vietnam, history teaches the power of a guerrilla movement. In business, too, a guerrilla has a reservoir of tactical advantages that allows the small company to flourish in the land of the giants. Size, of course, is relative. What’s more important than your own size is the size of [...]

For most managers, flanking warfare might seem like a military concept with no marketing applications. Not so. Flanking is the most innovative way to fight a marketing war.
Most military commanders devote much of their planning time searching for ways to launch flanking attacks. In both a marketing and a military sense, a flanking operation is [...]

Offensive strategy is exactly the same as defensive strategy, except that it’s exactly the opposite. The two are so closely related it’s hard to separate them.
Leaders should play defensive, not offensive warfare. Offensive warfare is a game for the No. 2 or No. 3 company in a given field. This is a company strong [...]

There are three basic principles of defensive marketing warfare. Each is easy to learn but difficult to put into practice.
1: Only the market leader should consider playing defence.
We’ve never met a company that didn’t consider itself a leader. But most companies base their leadership positions more on creative definitions than on market realities. Companies don’t [...]

There is no one way to fight a marketing war. Rather there are four. And knowing which type of warfare to fight is the first and most important decision you can make.
Which type to fight depends on your position in a strategic square which is easy to construct for any industry.
Let’s review the battleground in [...]

Marketing battles are not fought in the customer’s office or in the supermarkets or the drugstores. Those are only distribution points for the merchandise whose brand selection is decided elsewhere.
Marketing battles are not fought in places like Dallas, Detroit, or Denver. At least not in the physical sense of a city or a region.
Marketing [...]

Aggressiveness alone is not the mark of a good military strategy. Especially aggressiveness as represented by the “more” school of management. More product, more sales people, more meetings, more advertising, more hard work.
Especially more hard work. Somehow we feel better about success if we have to work hard to achieve it. So we schedule [...]

The biggest mistake marketing people make is failing to appreciate the strength of a defensive position.
The glamour of offensive war and the thrill of victory makes the average marketing manager eager to pick up a lance and go charging off at the nearest entrenched competitor.
The paradox is the fruit of victory. If you can win [...]

In the military, the numbers are so important that most armies have an intelligence branch known as the order of battle. It informs commanders of the size, location, and nature of the opposing force.
When two companies go head to hear, the same principle applies. God smiles on the large sales force. Given virgin territory, the [...]

keep looking »