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Everything you have ever known is stored somewhere in your brain, so you
can never eliminate mental models, you can only add to them. That’s why
this book is based on the Principle of Addition:
The best way to reduce ineffective behavior is by adding more
effective behavior
That’s ultimately the way organizations move from one pattern to
another. As they [...]

“Why does software cost so much?” is an assertion masquerading as a
question. The assertion that software is too expensive is part of a
cost-containment ploy. The cynical notion that a good schedule is one
that no-one has a prayer of achieving is another part of that ploy. The
constant refrain that software developers are just not productive enough [...]