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Jerry Weinberg has a wonderful post on the power of language.
Two snippets:
When someone hears that a dog is attack trained, chances are about one in three that they’ll turn to the dog and command: KILL!
As a joke.
Or just to see what the dog will do.
To protect against this idiotic human behavior, this carelessness with words, [...]

To do great work a man must be very idle as well as very industrious
– Samuel Butler

When an archer misses the mark, he turns and looks for the fault within himself. Failure to hit the bull’s eye is never the fault of the target. To improve your aim, improve yourself.
— Gilbert Arland

“Power corrupts. PowerPoint corrupts absolutely.”
– Edward Tufte

“We’re at the Hello World stage again. It’s like the hobbyist period of personal computing, or MacWrite/MacPaint in 1984, or the early days of the Web when the blink tag was a minor miracle. Same idea.
- Dave Winer