May
8
Make The Rules Or Your Rivals Will
Filed Under Law |
Law is perhaps the most hidden of all competitive strategy tools. Many in business fear getting tangled up with lawyers, lobbyists, and bureaucrats, so they keep their distance from legal matters. But it is just this aversion that makes legal knowledge such a rich source of competitive advantage for those who take the time to understand how legal systems really work. Someone, after all, is going to make the rules. The only question is who.
— How Companies Use (and Abuse) Law for Competitive Gains, Strategic Marketing @ Wharton